Innovation = Give the game some meaning to the players ie a decent endgame,, then looks, combat systems etc take second place. Basicly Having a Goal > how you do it. No point having the "best" pvp system in mmo history and no one to fight or no reason to fight. Players want to WIN, they want to dominate! they want winners rewarded, loser put in thier place, they want recongnition for what they have done, they want to achieve, this is what drives players. This is where SW suffered most, WZs = pugging pvp can never achieve half the team are random, yeah u can stand out a bit, but matches are equally decided by how good the randoms n each team are. PvP Gear = mindless grind, do 500 WZ, win or lose you are battlemaster and geared. Open World PvP Nothing to achieve, tokens for mindless pvp gear grind PvE = on farm in 1 to 2 months of release. This is why I always bust SW balls at times so much money spent, zero innovation, safe investment by big business = grey average decision = boring average game everything is safe and been seen before. Look at the stand out things in other games, DAOC = three faction seiging open world pvp Lineage 2 = Player Base Allainces,(World Politics) and mass seiging WoW = Epic raid PvE (It was lets face it) Warhammer = Introduced WAR Zones to fight over and control to open up next area Darkfal = Yes worst playing mmo ever looked shit too... but you could steal each others gear, your could build you own city and fortress, navel combat no level system etc etc full on innovation and ideas to drive players! Aion = Seiging with Flight, reward medals for gear from seiging. And they all ticked the box for, And why people played them for a + 1year rather than 1-2 Months.