There will be one - time event introducing this new map official web: https://www.guildwars2.com/en/the-game/releases/november-2012/ interview: http://www.reddit.com/r/Guildwars2/comments/12hh55/notes_from_mmorpgcom_interview_livestream_with/
lol this is a new strategy to keep people playing, me likey. Hope they can keep up releasing one-time events and new content all the time The halloween event was massive..for a halloween event at least.
well, in gw1 they did always events at halloween or chinise new year so i would expect the same in gw2
This announcement was posted yesterday in the News Section of the GW2 forums: So I guess new content doesn't just appear in this game, there has to be some one-time cataclysmic cinematic-ish event to put it into context.