here is a good read with interviews ! enjoy ! a random quote: Scott: I can tell you what you absolutely can’t do, is go out and read the forums and just look for pure volume of screaming and you can’t look for ultimatums and you can’t look for those kinds of things. Scott: You are falling into a trap that a lot of people fall into and that is: MMO does not equal WoW. Lots of games have succeeded before WoW and lots of games will succeed after.