I've been doing some seminars at some local colleges about the future of Gaming Mechanics in Every Day Life, to Graduate Technology Students. (Ickle Aspira's). Anyway last year whilst doing my research I came across a seminar Video by a guy called Jesse Schell, it basically summed up every thing I was talking about, but in a much better way. It may sound boring, but believe me it's worth watching. You can see the whole video in one piece over at G4TV, but I cant embed from there.